As fans of anything, a lot of us like to share our passions with others so that they may also bask in that same awesomeness. This is a common human trait a lot of us exercise in our social media run world.
Now imagine that this thing that you like so much which you share to everyone is actually hurting the people behind the work. That fandom which you want to express so much actually ends up being the downfall of that very thing you love. Should this sort of thing be stopped entirely or is there a way for content creators to turn it around to their benefit?